The 3/50 Project Media Cheat Sheet

First and foremost, THANKS for your interest in The 3/50 Project. Every voice out there counts!

To help you avoid hiccups in print and broadcast editorial, we’ve assembled a few

hints below. If you have any questions, however, please don’t hesitate to contact us at:

press_inquiries@the350project.net

Cinda Baxter, founder of The 3/50 Project, is happy to help media outlets any way possible,

so please don’t be shy about asking for whatever you need.

Below, you’ll find three sections:

1. For PRINT editorial

2. For BROADCAST editorial (tv)

3. For BROADCAST editorial (radio)

Also note that there’s a lot of great info available on our site via the following two pages:

• Where did all this begin? (Linked half way down our home page)

• Frequently Asked Questions (Linked in the top menu bar)

• Press releases (Found on the Resources page)

- - - - - - - - - - - - - - - - - - - - - - - - - -

For PRINT editorial:

• The name of the movement is The 3/50 Project—capital T, capital P, and a forward slash

between the 3 and 5. Please refer to it by its full name.

• Correct spelling of the founder’s name is Cinda Baxter; she resides in Minneapolis,

Minnesota, where the Project began. Additional information about her can be found

at http://www.the350project.net/about.html

• Please include the website address in the article (the350project.net). Note: NOT .com,

which is owned by someone we have no affiliation with.

• High res graphics are available on the Resources page of our site; just scroll down to the

section titled “Ad and Media Graphics” to find the link. Be sure to include the following line in

your piece is using one of the graphics:

• To locate businesses in your distribution area that are participating in The 3/50 Project, visit

the Supporters page of our site, then look through the listings under the INDEPENDENTS heading;

please contact them directly for permission to bring in cameras or include them in a story

• For interviews, official statements, and/or background info regarding The 3/50 Project, please

contact the founder, Cinda Baxter (Minneapolis MN area) at press_inquiries@the350project.net

• If you need current stats (number of registered supporters, web stats, etc.), please email

the press_inquiries@the350project.net a day or two before deadline and we’ll get numbers

current as of the night before in your hands

For BROADCAST editorial (TV):

• The slash is silent when pronouncing The 3/50 Project (yes, someone actually said it on the air

each time they mentioned the name)

• If on-screen graphics include re-typing of the name, it’s The 3/50 Project—capital T, capital P, and

a forward slash between the 3 and 5

• High res graphics are available on the Resources page of our site; just scroll down to the section

titled “Ad and Media Graphics” to find the link

• Please mention the web address—the350project.net—at least once during the segment, and include

it in on-screen graphics at some point during -or- at the end of the segment (not just listed on your website,

although that’s great as an additional option!) Note: We are NOT .com, which is owned by someone we

have no affiliation with.

• To locate businesses in your viewing area that are participating in The 3/50 Project, visit the Supporters

page of our site, then look through the listings under the INDEPENDENTS heading; please contact them

directly for permission to bring in cameras or include them in the story

• For official statements, and/or background info regarding The 3/50 Project, please contact the

founder, Cinda Baxter (Minneapolis MN area) at press_inquiries@the350project.net

• Cinda Baxter (founder) resides in Minneapolis, Minnesota, where the Project began. Additional

information about her can be found at http://www.the350project.net/about.html

• If you need current stats (number of registered supporters, web stats, etc.), please email

the press_inquiries@the350project.net a day or two before deadline if possible and we’ll

get numbers current as of the night before in your hands

For BROADCAST editorial (radio):

• The slash is silent when pronouncing The 3/50 Project (yes, someone actually said it on the air

each time they mentioned the name)

• Please mention the web address—the350project.net—at least twice, at the top and the bottom of

the segment...ideally, with additional mentions during the segment if time permits. (Note: NOT .com,

which is owned by someone we have no affiliation with.)

• The 3/50 Project began in Minneapolis, Minnesota

• For interviews, official statements, and/or background info regarding The 3/50 Project, please

contact the founder, Cinda Baxter (Minneapolis MN area) at press_inquiries@the350project.net She is

very adept at both call-in and in-studio guest appearances.

• Information about Cinda can be found at http://www.the350project.net/about.html

• If you need current stats (number of registered supporters, web stats, etc.), please email

the press_inquiries@the350project.neta day or two before deadline if possible and we’ll

get numbers current as of the night before in your hands